Digital resources in the Social Sciences and Humanities OpenEdition Our platforms OpenEdition Books OpenEdition Journals Hypotheses Calenda Libraries OpenEdition Freemium Follow us

Eine Box ist nicht nur eine Box: Game Verpackung im Wandel der Zeit

von Beat Suter

Verpackung für Videogames ist obsolet geworden. Heute werden 90% aller Spiele als Daten gestreamt oder übers Internet heruntergeladen. Nur ein kleiner Teil der Videogames erhält noch eine Verpackung und wird in Elektronikläden in die Regale gestellt. Früher war das ganz anders.

Ein Videogame wollte inszeniert sein, es musste durch seine Verpackung Aufmerksamkeit erringen, denn es war in den Läden in grossen Räumen voller Schachteln in Regale eingereiht. Und die potenziellen Spielerinnen und Spieler mussten sich lustvoll und etwas mühsam durch Stapel oder gut sortierte lange Tischreihen wühlen. Die frühen Verpackungen zeigten nicht das Gameplay eines Spiels, sondern vermittelten eine anregende Idee der Spielwelt, eine Inszenierung, die von den Betrachtern Imagination forderte. Professionelle Grafiker entwarfen Covers mit ausdrucksstarken realistischen Helden und Szenen, die weit über die Pixelwelt des Spiels hinausgingen.

In den 1980er und 1990er Jahren hatte die Normierung solcher Boxen noch keinen so durchschlagenden Erfolg. Es gab unterschiedliche Formen von Verpackungen. Die Händler versuchten Normierungen einzuführen und zum Beispiel übergrosse Verpackungen wie die grosse Kaiser Box (1989) des Schweizer Publishers LINEL nicht in ihr Sortiment aufzunehmen, weil sie nicht in die Regale passten. Doch sobald sich ein solches Spiel woanders gut verkaufte, wurde es dann trotzdem aufgenommen. Ein Standard für Verpackungen setzte sich erst nach 2000 so richtig durch mit der Polybox.

Dieser Text entwirft eine Entwicklungslinie der Game Verpackungen über die Jahrzehnte hinweg mit speziellem Blick auf Schweizer Videogames, die im freien Markt erhältlich waren.

Continue reading Eine Box ist nicht nur eine Box: Game Verpackung im Wandel der Zeit

A Box is not just a Box: Game packaging in the course of time

by Beat Suter

Packaging for video games has become obsolete. Today, 90% of all games are streamed as data or downloaded via the internet. Only a small proportion of video games are still packaged and placed on shelves in electronics stores. It used to be very different.

A video game had to attract attention through its packaging, as it was lined up in stores on shelves in large rooms full of boxes. And potential players had to enjoy and somewhat laboriously rummage through stacks or well-sorted long rows of tables. The early packaging did not show the gameplay of a game but conveyed a stimulating idea of the game world. Professional graphic designers created covers with expressive, realistic heroes and scenes that went far beyond the pixel world of the game.

In the 1980s and 1990s, the standardization of such boxes was not such a resounding success. There were different types of packaging. Retailers tried to introduce standardization and, for example, did not include oversized packaging such as the large Kaiser box (1989) from Swiss publisher LINEL in their range because it did not fit on their shelves. But as soon as such a game sold well elsewhere, it was included anyway. It was not until the year 2000 that the Polybox really established itself as a standard for packaging.

This text outlines the development of game packaging over the decades with a special focus on Swiss video games that were available on the open market.

Continue reading A Box is not just a Box: Game packaging in the course of time

LINEL – a Swiss Game Publisher 4: The Publishing Business

by Beat Suter

LINEL – a Swiss Game Publisher:
Part 1 – A comprehensive list of LINEL’S games
Part 2 – Collaborations and unreleased games
Part 3 – People and Work at LINEL
Part 4 – The Publishing Business

The following text originally appeared here.

LINEL was a software developer and publisher based in Switzerland. The label was active from 1987 to 1995. Part 1 of this essay established a complete list of all games that were published and distributed by the Swiss company LINEL. Part 2 pieces together LINEL’s international collaborations with other publishers and developers and uncovers the games that were never released. Part 3 takes a closer look at founder Markus Grimmer and the developers, studios, and distributors Grimmer’s LINEL worked with in those years.

Part 4 will focus on the publishing business with the physical production of the commercial games, distribution and marketing strategies and communication efforts by LINEL.

Continue reading LINEL – a Swiss Game Publisher 4: The Publishing Business

LINEL – a Swiss Game Publisher 3: From Eureka! to the Neverending Story – People and Work at LINEL

by Beat Suter

LINEL – Swiss Game Publisher:
Part 1 – A comprehensive list of LINEL’S games
Part 2 – Collaborations and unreleased games
Part 3 – People and Work at LINEL
Part 4 – Publishing and Marketing (expected)

The following text originally appeared here. 

LINEL was a software developer and game publisher based in Switzerland. The label was active from 1987 to 1995. Part 1 of this essay established a complete list of all games that were published and distributed by the Swiss company LINEL. Part 2 pieces together LINEL’s international collaborations with other publishers and developers and uncovers the games that were never released. Part 3 takes a closer look at founder Markus Grimmer and the developers, studios, and distributors Grimmer’s LINEL worked with in those years.

Continue reading LINEL – a Swiss Game Publisher 3: From Eureka! to the Neverending Story – People and Work at LINEL